The modern marketing funnel provides a way for you to create an immersive experience across channels, devices, and more, to interact and engage with potential buyers — and ultimately turn them into advocates who will bring more buyers directly to you. The Modern Marketing Funnel represents the journey your ideal customer takes as he or she travels the path from just another person out there in the universe to YOUR CUSTOMER. In other words, the entire funnel is for your ideal customer — not for you. Never, ever think of it as a “sales funnel.” That’s old-school thinking, and not in a cool, retro way. More like in a “Wow, I can’t believe they used to smoke in the delivery room,” way. Your ideal customer is the most important person in the world, and the modern marketing funnel should reflect that.