Are you ready with the design and development of your website? If yes, then you are not done yet. With such a huge pool of competitors, you will not be able to survive if the website created by your team does not rank well in search engine result pages. Here comes the necessity of what we call as ‘website optimization’. It is associated with improving your website and its content according to search engine guidelines. Considering its importance, Google provides some effective tools for FREE. These tools assists you throughout the process of online marketing and would allow you to analyze your website performance at every single level of progress.