There are two main methods of boosting your traffic through digital marketing. One is known as search engine optimization (SEO) and the other one is known as Pay-Per-Click (PPC).
The PPC method requires you to pay for the traffic using the PPC advertising platforms such as Yahoo Search Marketing, Google AdWords, and others. They display ads in response to your payment in the sponsored section of the SERPs. The fee is charged when a user clicks through from the ad to your website.
On the other hand, you can use search engine optimization for building free traffic for your website without paying anything to Google or the other ad network programs. For that to happen, you would have to follow the industry best practices of SEO. The results are shown in 6-8 months depending on the competitiveness of your keywords.
Which method is better? It all depends on your budget and needs. For a fast response, you can opt for PPC, but if you are on a limited budget, it would be wise to invest time in SEO. Check the infographics below for more information.